MEET YOUR
FAVOURITE
UNDERDOGS

YOUR CREATIVE PARTNERS
SCROLL

MEET YOUR
FAVORITE
UNDERDOGS

YOUR CREATIVE PARTNERS
SCROLL
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WORK WE WORKED
‍HARDER FOR

WORK WE WORKED
‍HARDER FOR

WORK WE WORKED
‍HARDER FOR

Alc Bev
VIEW
CASE

ADVERTISING CAMPAIGN

Coors Slice

Alc Bev, Sports
VIEW
CASE

NHL PLAYOFF GLASSWARE

Molson Canadian

Alc Bev, Lifestyle
VIEW
CASE

HOLIDAY ONESIE

Coors Light

Alc Bev
VIEW
CASE

NATIONAL PRODUCT LAUNCH

Coors Seltzer

TRUSTED BY
AWESOME CLIENTS

We’ve partnered with, collaborated with and uplifted 45 brands and counting.

TRUSTED BY
AWESOME CLIENTS

We’ve helped more than 45 brands reach their potential.

TRUSTED BY
AWESOME CLIENTS

We’ve helped more than 45 brands reach their potential.

TRUSTED BY
AWESOME CLIENTS

We’ve helped more than 45 brands reach their potential.

TRUSTED BY
AWESOME CLIENTS

We’ve partnered with, collaborated with and uplifted
45 brands and counting.

TRUSTED BY
AWESOME CLIENTS

We’ve partnered with, collaborated with and uplifted 45 brands and counting.

TRUSTED BY
AWESOME CLIENTS

We’ve helped more than 45 brands reach their potential.

TRUSTED BY
AWESOME CLIENTS

We’ve helped more than 45 brands reach their potential.

TRUSTED BY
AWESOME CLIENTS

We’ve helped more than 45 brands reach their potential.

WHO WE ARE

CREATIVE & DIGITAL PRODUCERS

VISUAL COMMUNICATORS

SOCIAL EVANGELISTS

RETAIL EXPERTS

INDUSTRY-LEADING STRATEGISTS

The odds-defying lil guy who takes on the greatest challenges.
Somehow, we always get to the finish line first.

We champion those who never forget where they come from and
who got them there. We're familiar. We're part of the family.

You trust us with your brands and passions because...

3325

Projects
Completed

10

Design
Awards

20

Years of
Experience

46

Satisfied
Clients

WHO WE ARE

CREATIVE & DIGITAL PRODUCERS

VISUAL COMMUNICATORS

SOCIAL EVANGELISTS

RETAIL EXPERTS

INDUSTRY-LEADING STRATEGISTS

The odds-defying lil guy who takes on the greatest challenges.
Somehow, we always get to the finish line first.

We champion those who never forget where they come from and
who got them there. We're familiar. We're part of the family.

You trust us with your brands and passions because...

3325

Projects
Completed

10

Design
Awards

20

Years of
Experience

46

Satisfied
Clients

WHO WE ARE

CREATIVE PRODUCERS

VISUAL COMMUNICATORS

SOCIAL EVANGELISTS

RETAIL EXPERTS

LEADING STRATEGISTS

The odds-defying lil guy who takes on the greatest challenges. Somehow, we always get to the finish line first.

We champion those who never forget where they come from and who got them there. We're familiar. We're part of the family.

You trust us with your brands and passions because...

3325

Projects
Completed

10

Design
Awards

20

Years of
Experience

46

Satisfied
Clients

THE PACK

We are a collective of top dogs with unified underdog mentality,
coming together with experience in over 12 creative and marketing
disciplines with a diverse team of personalities who always think
pack first.

Together, we break boundaries, move needles (mountains too),
and most importantly, deliver really good work every single time.

THE PACK

We are a collective of top dogs with unified underdog mentality,
coming together with experience in over 12 creative and marketing
disciplines with a diverse team of personalities who always think
pack first.

Together, we break boundaries, move needles (mountains too),
and most importantly, deliver really good work every single time.

THE PACK

We are a collective of top dogs with unified underdog mentality, coming together with experience in over 12 creative and marketing disciplines with a diverse team of personalities who always think pack first.

Together, we break boundaries, move needles (mountains too), and most importantly, deliver really good work every single time.

Brendan is the founder of Underdog Studio and Wasabi Media Group and has established an award-winning, nationally recognized agency DNA and creative roster over the last 15 years.

Brendan Weaver
Managing Partner

Caryn is the head of national client partnerships, leading with an extensive background in professional services marketing and a reputation for 100% client delivery across the entire Underdog portfolio.

Caryn Laliberte
Sr Partner

Honey helms Underdog's growth and expansion across North America with 19 years of global experience and cross-disciplinary thought leadership in brand management, consumer and retail experience, public relations, digital strategy and experiential marketing.

Honey Lee
Managing Director

Derek brings 15 years of creative storytelling , design versatility and cross-functional leadership across CPG, entertainment, spirits and lifestyle industries across North America.

Derek Broad
Creative Director, Art

Jono brings 15 years mastery of camera movement and music editing, pushing boundaries and creating eye-catching global campaigns for TV, print, digital and beyond for some of the biggest brands in North America

Jono Lawley
Creative Director, Media

With over 10 years experience managing and executing event activations and experiential marketing initiatives for fortune 500 companies across North America.

Zack Nevar
Vice President of Events

WHAT WE DO

We're everywhere your audience is and show up
with award-winning content-first experiences.

01

PHOTO & VIDEO PRODUCTION

02

CREATIVE & DIGITAL STUDIO

03

SOCIAL STRATEGY, PRODUCTION & MANAGEMENT

04

BRAND  CONSULTING

05

EXPERIENCE DESIGN & MARKETING

WHAT WE DO

We're everywhere your audience is and show up
with award-winning content-first experiences.

01

PHOTO & VIDEO PRODUCTION

02

CREATIVE & DIGITAL STUDIO

03

SOCIAL MEDIA

04

BRAND  CONSULTING

05

EXPERIENCE DESIGN & MARKETING

WHAT WE DO

We're everywhere your audience is and show up with award-winning content-first experiences.

01

PHOTO & VIDEO

02

CREATIVE STUDIO

03

SOCIAL MEDIA

04

BRANDING

05

EXPERIENCE
& MARKETING

FULL SERVICE,
‍NOT LIP SERVICE

We create award-winning content-first experiences with 360 campaign integration top of mind. We’re everywhere your audience is and bring tailored solutions to every brand, digital, retail or social mission you throw at us. Best of all, we can tackle all of the above.

BRAND  CONSULTING

WHAT WOULD UNDERDOG DO?

Few agencies can bring to life a fully integrated experience from insight to physical reality. We’re a one-stop shop that delivers both quality control and a seamless solution when it comes to all-in execution of the best creative ideas.

SOCIAL STRATEGY, PRODUCTION & MANAGEMENT

I GOT THE CHILLS,  THE WARM & FUZZIES… I GOT UNDERDOG-ED

Creative is in our DNA. Quality and content calibre, be it 3D animation or state-of-the-art video production, is priority #1. In an integrated world full of one-size-fits-all strategies, our digital consumer first ethos- right message, right story, right place, never wavers.

CREATIVE & DIGITAL STUDIO

LIKE? WHERE’S THE OBSESSED BUTTON?

From sticky reels to captivating  short films, big and small, indoor to outdoor, coast to coast, we’d be hard pressed to find a product or environment we haven’t conquered.  We keep everything in the family. We create it, produce it, sign, seal & deliver it from our house to yours.

PHOTO & VIDEO PRODUCTION

IF THERE WASN’T A PHOTO, UNDERDOG WASN’T THERE

From sticky reels to captivating  short films, big and small, indoor to outdoor, coast to coast, we’d be hard pressed to find a product or environment we haven’t conquered.  We keep everything in the family. We create it, produce it, sign, seal & deliver it from our house to yours.

EXPERIENTIAL DESIGN & MARKETING

UNDERDOG SAYS IT’S VIRTUALLY POSSIBLE

Whether reimagining how a brand comes to life in-store or imagining an immersive metaverse designed for today’s consumer. Custom asset builds, integrated AR/VR gamification solutions, bespoke NFTs and next level event experiences are just a taste of what’s possible.

FULL SERVICE,
‍NOT LIP SERVICE

We create award-winning content-first experiences with 360
campaign integration top of mind. We’re everywhere your audience is
and bring tailored solutions to every brand, digital, retail or social
mission you throw at us. Best of all, we can tackle all of the above.

BRAND  CONSULTING

WHAT WOULD UNDERDOG DO?

Few agencies can bring to life a fully integrated experience from insight to physical reality. We’re a one-stop shop that delivers both quality control and a seamless solution when it comes to all-in execution of the best creative ideas.

SOCIAL STRATEGY, PRODUCTION & MANAGEMENT

I GOT THE CHILLS,  THE WARM & FUZZIES… I GOT UNDERDOG-ED

Creative is in our DNA. Quality and content calibre, be it 3D animation or state-of-the-art video production, is priority #1. In an integrated world full of one-size-fits-all strategies, our digital consumer first ethos- right message, right story, right place, never wavers.

CREATIVE & DIGITAL STUDIO

LIKE? WHERE’S THE OBSESSED BUTTON?

From sticky reels to captivating  short films, big and small, indoor to outdoor, coast to coast, we’d be hard pressed to find a product or environment we haven’t conquered.  We keep everything in the family. We create it, produce it, sign, seal & deliver it from our house to yours.

PHOTO & VIDEO PRODUCTION

IF THERE WASN’T A PHOTO, UNDERDOG WASN’T THERE

From sticky reels to captivating  short films, big and small, indoor to outdoor, coast to coast, we’d be hard pressed to find a product or environment we haven’t conquered.  We keep everything in the family. We create it, produce it, sign, seal & deliver it from our house to yours.

EXPERIENTIAL DESIGN & MARKETING

UNDERDOG SAYS IT’S VIRTUALLY POSSIBLE

Whether reimagining how a brand comes to life in-store or imagining an immersive metaverse designed for today’s consumer. Custom asset builds, integrated AR/VR gamification solutions, bespoke NFTs and next level event experiences are just a taste of what’s possible.

FULL SERVICE,
‍NOT LIP SERVICE

We create award-winning content-first experiences with 360 campaign integration top of mind. We’re everywhere your audience is and bring tailored solutions to every brand, digital, retail or social mission you throw at us. Best of all, we can tackle all of the above.

BRANDING

WHAT WOULD UNDERDOG DO?

Few agencies can bring to life a fully integrated experience from insight to physical reality. We’re a one-stop shop that delivers both quality control and a seamless solution when it comes to all-in execution of the best creative ideas.

SOCIAL MEDIA

I GOT THE CHILLS,  THE WARM & FUZZIES…

Creative is in our DNA. Quality and content calibre, be it 3D animation or state-of-the-art video production, is priority #1. In an integrated world full of one-size-fits-all strategies, our digital consumer first ethos- right message, right story, right place, never wavers.

CREATIVE & DIGITAL

LIKE? WHERE’S THE OBSESSED BUTTON?

From sticky reels to captivating short films, big and small, indoor to outdoor, coast to coast, we’d be hard pressed to find a product or environment we haven’t conquered.  We keep everything in the family. We create it, produce it, sign, seal & deliver it from our house to yours.

PHOTO & VIDEO

IF THERE WASN’T A PHOTO, UNDERDOG WASN’T THERE

From sticky reels to captivating  short films, big and small, indoor to outdoor, coast to coast, we’d be hard pressed to find a product or environment we haven’t conquered.  We keep everything in the family. We create it, produce it, sign, seal & deliver it from our house to yours.

EXPERIENTIAL & MARKETING

UNDERDOG SAYS IT’S VIRTUALLY POSSIBLE

Whether reimagining how a brand comes to life in-store or imagining an immersive metaverse designed for today’s consumer. Custom asset builds, integrated AR/VR gamification solutions, bespoke NFTs and next level event experiences are just a taste of what’s possible.

TENACIOUS.
‍GRITTY. GUTSY.

We're full service, not lip service. 100% of our brand magic is created
in-house so we can cut the ugly agency fat when it comes to big ideas,
processes and bottomline dollars.

We’re the definition of Toronto homegrown - humble (big chops
not big barks) and endlessly hungry to overdeliver since 2012.

WE FEEL THE LOVE

Doing great work every single day fuels our fires
but being recognized feels pretty amazing too.

AVA DIGITAL AWARDS
2022
PLATINUM WINNER
MARCOM AWARDS
2021
x5 PLATINUM WINNER
MARCOM AWARDS
2021
x4 GOLD WINNER
GLOBE AND MAIL
2021
CANADA'S TOP GROWING COMPANIES
SHOW MORE
SHOW LESS

TENACIOUS.
‍GRITTY. GUTSY.

We're full service, not lip service. 100% of our brand magic is created
in-house so we can cut the ugly agency fat when it comes to big ideas,
processes and bottomline dollars.

We’re the definition of Toronto homegrown - humble (big chops
not big barks) and endlessly hungry to overdeliver since 2012.

WE FEEL THE LOVE

Doing great work every single day fuels our fires
but being recognized feels pretty amazing too.

AVA DIGITAL AWARDS
PLATINUM WINNER
MARCOM AWARDS
x5 PLATINUM WINNER
MARCOM AWARDS
x4 GOLD WINNER
SHOW MORE
SHOW LESS

TENACIOUS.
‍GRITTY. GUTSY.

We're full service, not lip service. 100% of our brand magic is created in-house so we can cut the ugly agency fat when it comes to big ideas, processes and bottomline dollars.

We’re the definition of Toronto homegrown - humble (big chops not big barks) and endlessly hungry to overdeliver since 2012.

WE FEEL THE LOVE

Doing great work every single day fuels our fires but being recognized feels pretty amazing too.

AVA DIGITAL
PLATINUM WINNER
MARCOM AWARDS
x5 PLATINUM WINNER
MARCOM AWARDS
x4 GOLD WINNER
SHOW MORE
SHOW LESS
"Underdog has proven to be a reliable and trustworthy provider of video, content and digital marketing services across our entire product portfolio for almost 5 years. Underdog has been a partner to Givex delivering industry leading digital creative on time and on budget.

This partnership is rare to find in these turbulent times and I would highly recommend their services."

Joe Donaldson

CMO of Givex

WORK WITH US
"Underdog has proven to be a reliable and trustworthy provider of video, content and digital marketing services across our entire product portfolio for almost 5 years. Underdog has been a partner to Givex delivering industry leading digital creative on time and on budget.

This partnership is rare to find in these turbulent times and I would highly recommend their services."

Joe Donaldson

CMO of Givex

WORK WITH US

"Underdog has proven to be a reliable and trustworthy provider of video, content and digital marketing services across our entire product portfolio for almost 5 years. Underdog has been a partner to Givex delivering industry leading digital creative on time and on budget.

This partnership is rare to find in these turbulent times and I would highly recommend their services."

Joe Donaldson

CMO of Givex

FOLLOW US @UNDERDOGSTUDIOLTD

FOLLOW US @UNDERDOGSTUDIOLTD

FOLLOW US @UNDERDOG
STUDIOLTD

FOLLOW US @UNDERDOG
STUDIOLTD

FREQUENTLY ASKED
‍QUESTIONS

WHAT IS THE PROCESS?

We think in 4D- download, define, design, deliver. We download all there is to know about you and the job(s) to be done. From there, we do the nitty gritty work to unearth insights, competitive intel and get to intimately know your consumer. We then define your unifying strategy that roadmaps the entire creative process. Now, the fun stuff. We design a solution that is strategically sound but also blows you away (love this part). All that's left to do is deliver (but we like to overdeliver).

SOUNDS AWESOME. COST?

We're dedicated to great work, not big agency price tags. When we take your order, it depends on what you're craving. You may want the content, social and a side of events. You might choose the photography, hold the video. We will propose the best recipe for success. If you know what you want, order up. We'll make it happen.

NOW I'M HUNGRY. WHAT'S THE WAIT TIME?

Depends on what you've ordered but speed of delivery is only second to quality of work. We'll define a timeline that's realistic but deadline friendly. We're also known to make magic happen when it comes to having it done yesterday.

HOW CAN WE GET STARTED?
We'll put in the effort to get to know you a bit better. Then the magic can start to happen. We pride ourselves in aligning ourselves with partners who value connection and think human first. Get in touch via our contact form here.

FREQUENTLY ASKED
‍QUESTIONS

WHAT IS THE PROCESS?

We think in 4D- download, define, design, deliver. We download all there is to know about you and the job(s) to be done. From there, we do the nitty gritty work to unearth insights, competitive intel and get to intimately know your consumer. We then define your unifying strategy that roadmaps the entire creative process. Now, the fun stuff. We design a solution that is strategically sound but also blows you away (love this part). All that's left to do is deliver (but we like to overdeliver).

SOUNDS AWESOME. COST?

We're dedicated to great work, not big agency price tags. When we take your order, it depends on what you're craving. You may want the content, social and a side of events. You might choose the photography, hold the video. We will propose the best recipe for success. If you know what you want, order up. We'll make it happen.

NOW I'M HUNGRY. WHAT'S THE WAIT TIME?

Depends on what you've ordered but speed of delivery is only second to quality of work. We'll define a timeline that's realistic but deadline friendly. We're also known to make magic happen when it comes to having it done yesterday.

HOW CAN WE GET STARTED?
We'll put in the effort to get to know you a bit better. Then the magic can start to happen. We pride ourselves in aligning ourselves with partners who value connection and think human first. Get in touch via our contact form here.

FREQUENTLY ASKED
‍QUESTIONS

WHAT IS THE PROCESS?

We think in 4D- download, define, design, deliver. We download all there is to know about you and the job(s) to be done. From there, we do the nitty gritty work to unearth insights, competitive intel and get to intimately know your consumer. We then define your unifying strategy that roadmaps the entire creative process. Now, the fun stuff. We design a solution that is strategically sound but also blows you away (love this part). All that's left to do is deliver (but we like to overdeliver).

SOUNDS AWESOME. COST?

We're dedicated to great work, not big agency price tags. When we take your order, it depends on what you're craving. You may want the content, social and a side of events. You might choose the photography, hold the video. We will propose the best recipe for success. If you know what you want, order up. We'll make it happen.

NOW I'M HUNGRY.
WHAT'S THE WAIT TIME?

Depends on what you've ordered but speed of delivery is only second to quality of work. We'll define a timeline that's realistic but deadline friendly. We're also known to make magic happen when it comes to having it done yesterday.

HOW CAN WE GET STARTED?
We'll put in the effort to get to know you a bit better. Then the magic can start to happen. We pride ourselves in aligning ourselves with partners who value connection and think human first. Get in touch via our contact form here.

LIKE WHAT YOU SEE?

LIKE WHAT YOU SEE?

TELL US ABOUT YOURSELF
WHAT CAN WE HELP YOU WITH?

SEND

THANK YOU

We will get back to you as soon as possible.
SOMETHING WENT WRONG! PLEASE CHECK THE FORM AND TRY AGAIN

LIKE WHAT YOU SEE?

TELL US ABOUT YOURSELF
WHAT CAN WE HELP YOU WITH?

SEND

THANK YOU

THANK YOU

We will get back to you as soon as possible.
SOMETHING WENT WRONG! PLEASE CHECK THE FORM AND TRY AGAIN