Coors Seltzer is on a mission to protect Canada's waters. They wanted to create a simple way to enjoy good times and give back at the same time, so each 12-pack of Coors Seltzer contributes to restoring 1000 litres of Canada’s waters.
Coor Seltzer reached out to Underdog provide a 360 of marketing and advertising across various channels to help get the message out and convert consumers into brand ambassadors on a mission.