THE PACK

We are a collective of top dogs with unified underdog mentality,
coming together with experience in over 12 creative and marketing
disciplines with a diverse team of personalities who always think
pack first.

Together, we break boundaries, move needles (mountains too),
and most importantly, deliver really good work every single time.

THE PACK

We are a collective of top dogs with unified underdog mentality,
coming together with experience in over 12 creative and marketing
disciplines with a diverse team of personalities who always think
pack first.

Together, we break boundaries, move needles (mountains too),
and most importantly, deliver really good work every single time.

THE PACK

We are a collective of top dogs with unified underdog mentality, coming together with experience in over 12 creative and marketing disciplines with a diverse team of personalities who always think pack first.

Together, we break boundaries, move needles (mountains too), and most importantly, deliver really good work every single time.

Brendan is the founder of Underdog Studio and Wasabi Media Group and has established an award-winning, nationally recognized agency DNA and creative roster over the last 15 years.

Brendan Weaver
Managing Partner

Caryn is the head of national client partnerships, leading with an extensive background in professional services marketing and a reputation for 100% client delivery across the entire Underdog portfolio.

Caryn Laliberte
Sr Partner

Honey helms Underdog's growth and expansion across North America with 19 years of global experience and cross-disciplinary thought leadership in brand management, consumer and retail experience, public relations, digital strategy and experiential marketing.

Honey Lee
Managing Director

Jono brings 15 years mastery of camera movement and music editing, pushing boundaries and creating eye-catching global campaigns for TV, print, digital and beyond for some of the biggest brands in North America

Jono Lawley
Creative Director, Media

Derek brings 15 years of creative storytelling , design versatility and cross-functional leadership across CPG, entertainment, spirits and lifestyle industries across North America.

Derek Broad
Creative Director, Art