The Find a Dealer feature may very well be the last impression that a user will go through within the website. The website acts as a resource for information, which ultimately leads you to this feature. The Find a Dealer page then directs the user to a dealership turning them from online viewers to door swings by giving them the information to the nearest or most convenient dealership that offers Diamond Kote products and services.
Locate the closest service dealerships. Ability to filter through industry types, manufacturers, and warranty types. Allows users to start the interaction with dealers by sending an email, finding directions, or providing a phone number to call. Provides insight whether the dealership is a certified Diamond Kote inspector.
Visitors to the Diamond Kote site are looking to learn more about the packages and coverage offered. The Warranty Advisor helps expediate the process by asking specifically relevant questions, which narrows down the scope of the user’s search to only the most relevant results.
We created a custom set of illustrations for the site. The design brings a sense of friendliness and warmth what can sometimes be an intimidating process. This is achieved through the use of round, organic shapes that contrast the straight edges of the accent shapes.
While all these features function to inform and direct a user to a dealership, we also updated the branding and aesthetic of the Diamond Kote website. While the old branding was functional, we pulled design elements from what was used before to refresh the design and bring renewed life into the website’s arteries.
Deconstructing the Diamond Kote logo and using the shapes as accents throughout the site ultimately tied together the logo mark to the updated site. The illustrations brought a sense of friendliness and warmth by using round and organic shapes to contrast the straight edges of the accent shapes.
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