Underdog is a small group of visual communicators. We strive to develop meaningful partnerships with our collaborators. We specialize in developing comprehensive brand management solutions through comprehensive research, and informed thinking. Understanding the challenge and planning for the win is how underdogs get things done.

Understanding the adversity and planning a path to victory helps the underdog beat whatever comes its way.

What we do:
We are all things. We design and support various marketing initiatives


Project 1:
Kubota/CFL (In The Stands Sweepstakes)

Kubota Canada and the CFL teamed up to launch the annual "In The Stands" contest. Launched across a variety of advertising channels, the contest was rewarded social media engagement with a trip for two to the big game and the ultimate football weekend experience.

Users were required to log


Project 2:
Wasabi Media Group
Website Design

Wasabi Media Group, the sister company of Underdog Studio relaunched their updated website complete with a system map, and a refresh on the visuals tied to the Wasabi brand. 

Project 3:
RN Equipment Logo / Splash Page

Project 4:
M7 Launch

With the upcoming launch of a new tractor, a visual campaign was created for Kubota that included invitations, electronic emails, and direction and product signage. Due to the nature of this creative, the deliverables were translated for use in multiple shows and meets across Canada.

Project 5:
Bring In Spring

Released annually, the Bring In Spring campaign was created for the much anticipated Kubota spring sale. Four targeted brochures were produced along with accompanying web banners and a microsite that translated the brochure information online.

Four targeted brochures were produced along with accompanying web banners, and a microsite that translated the