For more than 60 years, the Toronto Chapter of the American Marketing Association (AMA) has been leading the unparalleled discussion on marketing excellence in our community. Since its inception, the AMA has provided a path for marketers and business leaders to connect with the people and resources they need to be successful.
As the official partner agency for the AMA Toronto Chapter, we were tasked with rebranding the annual Marketing Hall of Legends (MHOL) property. The AMA created the Marketing Hall of Legends to honour Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing.
Underdog crafted the event brand from the ground up, working on naming, identity design, advertising, invitation graphics, and environmental signage. The concept of marketing “superheros” became our foundation, and with that we developed components that spoke to the importance of the inductees to the Toronto marketing community.
We love making life easy for our clients. Want to get in touch and see if we would be a good fit for your group? Start by sending us a note.